Soraya Kassamali

Change Leader

Soraya Kassamali is a transformation leader with 20+ years guiding Fortune 500 organizations through complex change in human capital management and enterprise technology. Known for mobilizing cross-functional teams, influencing C-suite executives, and delivering measurable results, she thrives in high-stakes, ambiguous environments.

At Cox Enterprises, Soraya led the company’s largest digital transformation unifying multiple business units on a single global Workday HCM platform, operationalizing Agile teams, and managing multimillion-dollar budgets across diverse stakeholder groups.

Her change management experience spans media, automotive, energy, and financial services, with highlights including a $5M North American D&I program rollout, post-outsourcing HR restructuring, and talent acquisition redesign. A published contributor to HR Tech Outlook and frequent conference presenter, Soraya blends strategic vision with tactical execution to align culture, technology, and business goals.