Sapient Insights Group brought a combination of top tier talent and research expertise, along with credible data to support future product development.”
Required expert insight and detailed industry data to support strategic decision-making regarding Employee Experience platform.
Develop overall market landscape of the employee experience platform category.
Use market intelligence to create a list of employee experience applications with capabilities the client needed to be aware of.
Estimate the market size of the employee experience application categories, the projected growth rate of the defined market segments and an estimate of market share of competitors in each category.
Using Sapient Insights data, client was able to quickly evaluate market buying trends for employee experience and inform product strategy.
Conducted a competitive analysis across 25 application areas, gaining actionable insights for product strategy.
The global addressable market analysis allowed quick decisions around new products and services.
